Privacy Policy

Big Whiskey's Franchise Privacy Policy

Big Whiskey's American Restaurant & Bar Franchise Division ("Big Whiskey's Franchise," "we," "us," or "our") is committed to protecting your privacy and handling your information responsibly. This Privacy Policy explains what information we collect through our franchise marketing properties, how we use it, who we share it with, and the rights and choices you have.

This policy applies specifically to our franchise development efforts, including our franchise landing pages, inquiry forms, advertising campaigns, and related marketing activities. For information about how we handle data collected through restaurant operations (reservations, online ordering, dining feedback, and gift card purchases), please refer to the Big Whiskey's Restaurant Privacy Policy at bigwhiskeys.com.

By submitting an inquiry, providing your contact information, or otherwise interacting with our franchise marketing properties, you consent to the practices described in this policy.

Who We Are

Big Whiskey's Franchise is the franchise development arm of Big Whiskey's American Restaurant & Bar. Our franchise development team works with prospective franchisees interested in opening new Big Whiskey's locations.

Corporate office:
Big Whiskey's American Restaurant & Bar
Attn: Franchise Development
2120 W. Calhoun
Ozark, MO 65721

What Information We Collect

Information You Provide Directly

When you complete a franchise inquiry form, request information, register for an event, or otherwise engage with our franchise team, we may collect:

First and last name
Email address
Phone number (mobile or landline)
Mailing address, city, state, ZIP code, and country
Current occupation, employment status, and professional background
Financial qualification information such as net worth range, available liquid capital, and investment timeline
Markets, regions, or territories of interest
How you heard about Big Whiskey's
Any additional details you provide in open-text fields, comments, or follow-up communications

Information Collected Automatically

When you visit our franchise websites and landing pages, we and our service providers automatically collect:

IP address and approximate location (city, region, country)
Device type, operating system, and browser type/version
Referring URL and source (including paid ad clicks, organic search, social platforms, and email links)
Pages viewed, time on page, scroll depth, and click behavior
Form interaction data (including partial form completions where applicable)
Cookie and similar identifiers from analytics and advertising platforms
UTM parameters and other campaign attribution data

We record essential information about user activity and interactions with this website for the purposes of security and site optimization analytics. This limited first-party data may be further enhanced with the help of third-party data sources to help facilitate visitor segmentation and re-engagement through verified marketing channels, within the respective boundaries of applicable legal standards.

Information from Third-Party Sources

To improve the relevance of our outreach and the efficiency of our marketing, we may receive information about you from:

Advertising platforms (such as Meta, Google, TikTok, and LinkedIn)
Data enrichment and verification providers
Publicly available business records and professional networks
Marketing technology and CRM partners

This information may be combined with the data you provide directly and the data we collect automatically.

How We Use Your Information

We use the information described above for the following purposes:

Responding to Your Inquiry

Following up about your interest in a Big Whiskey's franchise
Sending franchise information packets, FAQs, and qualification details
Scheduling discovery calls, meetings, and franchise discovery days

Marketing Communications

Sending marketing emails with franchise opportunities, news, milestones, and events
Sending SMS or text messages with updates, reminders, and follow-ups (where you have provided your phone number and consented to receive these messages)
Placing phone calls to discuss your franchise interest
Delivering personalized content and offers based on your interests and stage in the inquiry process

Advertising, Audience Building, and Lookalike Targeting

We share certain lead data (typically as hashed email addresses, hashed phone numbers, and similar identifiers) with advertising platforms to:

Retarget visitors and prior leads with relevant ads on Meta, Google, TikTok, LinkedIn, and other platforms
Build custom audiences from our lead and contact data
Build lookalike or similar audiences in order to reach new prospective franchisees who share characteristics with our existing leads and franchisees
Suppress audiences (for example, excluding existing franchisees or unqualified leads from prospecting campaigns)

Analytics and Optimization

Measuring the performance of our marketing campaigns and creative
Improving our websites, landing pages, forms, and overall lead experience
Understanding how prospective franchisees discover and engage with us

Security, Compliance, and Operations

Detecting and preventing fraud, spam, and abuse
Maintaining the security and integrity of our websites and systems
Complying with legal obligations and enforcing our terms

SMS and Text Messaging

If you provide your phone number on a franchise inquiry form or otherwise opt in, you may receive SMS messages from Big Whiskey's Franchise related to your inquiry, follow-ups, and franchise opportunities.

Message and data rates may apply
Message frequency varies based on the stage of your inquiry
Reply STOP to any message to opt out at any time
Reply HELP for assistance
We do not share your phone number with third parties for their own independent marketing purposes

Cookies and Tracking Technologies

We use cookies, pixels, tags, SDKs, and similar technologies to recognize visitors, remember preferences, measure ad performance, build retargeting and lookalike audiences, and analyze site usage.

Third-party services we may use include, but are not limited to:

Google Analytics and Google Tag Manager
Google Ads
Meta (Facebook) Pixel and Conversions API
TikTok Pixel and Events API
LinkedIn Insight Tag
Other advertising, analytics, and marketing platforms

You can manage cookies through your browser settings and, where available, through our cookie consent banner. Disabling cookies may limit certain site functionality and tracking, but it will not prevent you from submitting an inquiry.

Who We Share Your Information With

We do not sell your personal information for monetary consideration. We share information in the following circumstances:

Service Providers and Vendors

We share data with vendors that help us operate, including:

CRM and email marketing platforms
SMS messaging providers
Advertising and analytics platforms
Form hosting, lead routing, and call tracking tools
Hosting and infrastructure providers

These providers are authorized to use your information only as needed to perform services for us.

Advertising Platforms

We share hashed contact information with advertising platforms to build custom audiences, lookalike audiences, and to measure campaign performance, as described above. This sharing is also governed by each platform's own terms and privacy policies.

Franchise Operations

We may share your information with our internal franchise development team, our outside franchise sales consultants, and (later in the process) with legal, financial, and operational partners involved in evaluating and onboarding franchisees.

Legal and Safety

We may disclose information when required by law, subpoena, or court order, or when we believe disclosure is necessary to protect our rights, property, or safety, or that of others.

Business Transfers

If Big Whiskey's or its franchise division is involved in a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction.

Your Rights and Choices

Depending on where you live, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information
Opt out of marketing emails, SMS, and phone outreach
Opt out of certain data sharing, "sales," or "sharing" as defined under applicable laws such as the California Consumer Privacy Act (CCPA/CPRA)
Withdraw consent where consent is the basis for our processing

How to Exercise Your Rights

Email opt-out: Click the unsubscribe link at the bottom of any marketing email
SMS opt-out: Reply STOP to any text message
All other requests: Email info@bigwhiskeys.com with the nature of your request

We will respond to verifiable requests within the timeframes required by applicable law. We may need to verify your identity before processing certain requests.

Profiling and Lead Scoring

We may analyze the information you provide and your interactions with our marketing properties to score leads, segment audiences, and personalize our outreach. Final franchise candidate decisions are made through human review and discussion, not solely by automated means.

Data Retention

We retain your information for as long as needed to:

Pursue and respond to your franchise inquiry
Conduct ongoing marketing communications until you opt out
Comply with legal, tax, accounting, and reporting obligations
Resolve disputes and enforce agreements

When information is no longer needed, we take reasonable steps to delete or de-identify it.

Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission over the internet or electronic storage is fully secure, however, and we cannot guarantee absolute security.

Children's Privacy

Our franchise marketing is directed at adults considering a business investment. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

Third-Party Links

Our websites and emails may link to third-party sites and platforms we do not control. We are not responsible for the privacy practices of those sites and encourage you to review their policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date below indicates when the most recent changes were made. Continued use of our franchise websites and forms after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy right, or believe we have not followed this policy, please contact us at:

Big Whiskey's American Restaurant & Bar
Attn: Franchise Development
2120 W. Calhoun
Ozark, MO 65721
Email: info@bigwhiskeys.com

Last Updated: April 28, 2026