Let’s Get Started

Let’s Get Started

Let’s Get Started

Not all franchises are created equal

Average ticket $22.74

cost of goods sold 29.54%

prime cost 58.6%

ebitdar 21.8%

The restaurant franchise legend himself big whiskey

Who we are

midwest born

From the moment we opened our doors in downtown Springfield, Missouri in 2006, our founders knew how to build a loyal customer base. By offering top quality, creative food and drinks at the right price, we’ve built a sustainable customer base who come back time and again for our fun, laid-back atmosphere and our rockstar service. Today the emerging food franchise has grown to thirteen locations in four states with several more in the queue.

Building traditions since 2006

The first Big Whiskey's Restaurant Franchise

Who we are

Community First

We know that when we put in the work to weave ourselves into the fabric of our communities we thrive. With our Community First approach, you will become a staple in your community for years to come. Community Give Back Nights, nights where we donate a portion of profits to local community organizations, are a great way to connect with the community, build relationships & give the Big Whiskey’s brand a good name for years to come.

Building traditions since 2006

Don't just take it from us

Restaurant franchise owner
Andy Stein
US Foods Area President Missouri

“We’ve been working with Big Whiskey’s for many years as their primary food supplier. As they have grown, US foods has made a commitment to provide them with the highest quality foods at our most favorable pricing. We’re excited about continuing this relationship both with company owned locations and the franchisees. Big Whiskey’s has a bright future and with our nationwide distribution network we’re positioned to partner with them to enhance their expansion.

I chose Big Whiskey’s for the overall look, the product and the experience that the brand delivers. It’s perfect for Florida. Additionally, the corporate team are an inspiring bunch. We need to work with passionate, creative and positive people, something we’ve found is lacking in other concepts we’ve researched and worked with in the past.

The final decision came down to the fact that we were put in contact with the Big Whiskey’s franchise group in Hoover. We had to see proof of concept, that one of these stores could do more than $5M and the Hoover group achieved that in their first year, at half capacity during the pandemic. The proof is in the pudding that this concept works and will work in a region like ours in southeast Florida.

Restaurant franchise owner
Steve Swanson
Franchise Owner

“I chose Big Whiskey’s over other brands for multiple reasons. The key to our success has been implementing all of the tools that corporate makes available to us. Big Whiskey’s has a great training program which enabled us to hit the ground running and keep everyone engaged. Training can be done on paper or digitally which provides a lot of flexibility. After building the first prototype for Big Whiskey’s, we have already identified our next site and plan on building our second ground up location very soon. Our Hoover location is already a landmark in our market and we are excited to keep the momentum going.”

profitable restaurant franchise owner
Amaan Porbandarwala
Co-Owner/Operator - Big Whiskey’s Hoover, Al

Bw x-factor

The Big Whiskey’s menu features fan favorite appetizers, award winning wings, hand-cut steaks, creative, fresh salads, craveable tacos, best-in-class burgers, a celebrated bar and much more.

Big Whiskey’s isn’t the average restaurant bar. Big Whiskey’s is a game day destination, a happy hour hot spot, a relaxing dinner and a laid back spot for brunch. With an extensive bar menu featuring over 100 whiskeys, 20 beers on tap and more than 40 original cocktails Big Whiskey’s has something to suit every guest.

120+ whiskeys, including rare and allocated bottles

Large cocktail menu featuring 25 signature libations

Skinny cocktail menu under 100 calories with no added sugar

Six whiskey flights

20+ beers on tap at all locations

120+ whiskeys, including rare and allocated bottles

120+ whiskeys, including rare and allocated bottles

How we stack up

The numbers that tell the story

Long time industry leading inventory and operations systems, plus an eye for detail makes Big Whiskey's American Restaurant & Bar one of the most  affordable and profitable restaurant franchise opportunities.  Big Whiskey's exceeds both the industry segment average and our direct competitors in several cost and revenue categories. Explore the graphs below to see what makes Big Whiskey's a smart franchise investment.

Open Dropdown


EBITDAR is a metric used to measure a restaurant franchise's overall financial performance. The higher the percentage, the better. EBITDAR=Earnings before interest, taxes, depreciation, amortization and restructuring or rent costs.




Prime cost

Prime cost accounts for the largest expenses of a restaurant franchise, labor and cost of goods. We are proud to boast that our prime cost beats out our competition considerably, making us one of the most profitable franchises to own.




Average Ticket

Why does our ticket average easily beat our franchise competitors? Our liquor, beer and wine sales are much higher than our competitors and our strong, well balanced menu mix, engineered for maximum sales encourages guests to order more.




Investment cost (No Land)

With our efficient kitchen footprint and our thorough build out oversight your franchise investment with Big Whiskey's will work harder for you than with most other brands in our segment




Investment Per Square foot

With our efficient kitchen footprint and our thorough build out oversight your franchise investment with Big Whiskey's will work harder for you than with most other brands in our segment




How do we do it?

Download our Franchise investment deck to learn more!


Recipe for success

Is BW right for you?
you can own a restaurant franchise

Passionate and enthusiastic about the Big Whiskey’s brand


Adaptable, detailed, highly motivated


Committed and willing to invest time and effort


Restaurant experience is preferred,but not mandatory

*Minimum of $300,000 liquid capital or
access to funds to properly finance your restaurant franchise
Request More info

Complete info request form

ONline webinar with bw team

Recieve and review FDD

Discovery day

Sign bw franchise agreement

Welcome to the family

*Minimum of $300,000 liquid capital or
access to funds to properly finance your operation
Request More info
Profitable Restaurant franchise owner Paul Sundy

Paul sundy

Founder, owner Co-CEO & COO

American Restaurant franchise owner Austin Herschend

Austin Herschend


Profitable Restaurant franchise owner Paul Sundy

Paul Sundy

Founder, Co-CEO & COO

American Restaurant franchise owner Austin Herschend

Austin Herschend


Why Invest?

A Foundation of Success

As a Big Whiskey’s restaurant franchise partner you can proudly own a dining destination that features multiple ways to welcome your guests — and multiple ways to build your bottom line. Best of all, you can do it with confidence, backed by a founding team that is committed to the support of its’ franchisees.

We celebrate sports but we’re not just a sports bar. We celebrate our excellent bar products, but we’re not just a bar. We’re one of the most profitable restaurant franchises that does all that with a strong EBITDAR percentage that outperforms many competitors.


Big Whiskey's locations Sold

40% growth in 2020

We've got your back

How we will support your franchise

Complete Training

Comprehensive training, seated and hands-on, is held at both a corporate location and on-site at your restaurant to ensure you and your staff are fully ready before your grand opening. You will continue to receive support throughout the opening and will be assigned a New Store Coordinator, a corporate trainer who aids in tying up loose ends to make certain your store meets our high quality standards before guests enter the building.

great service at this profitable restaurant franchise


We are continually improving upon our systems to help you keep your inventory, COGS and labor in check, easily manage online orders, provide you with full training resources, operations support and much more.


You will receive a copy of our detailed reference guide including signature recipes, kitchen prep step-by-step instructions, quality control guidelines, job descriptions and much more.


Big Whiskey’s will ensure that you are set up for success from day one with our suppliers, including assisting with your initial orders and deliveries.


You will receive a copy of our detailed reference guide including signature recipes, kitchen prep step-by-step instructions, quality control guidelines, job descriptions and much more.


Our Director of Franchise Operations will provide continual training, support and guidance both on-site and remotely. With detailed and consistent unit reviews you can feel confident that your store is operating to its fullest potential and providing your guests a great experience.


In our fifteen years, we’ve built lock-step relationships with our key providers. You’ll have access to our key suppliers, like US Foods and Coca Cola, with excellent negotiated pricing and terms for key products and supplies. What would this mean for you? You buy direct from our suppliers at Big Whiskey’s preferred pricing with no mark up.


We have spent years researching and implementing industry leading technologies into our restaurant franchise operations. You can be assured that our systems will help secure your bottom line, assist you with marketing and will leave you with little room for error.

“here is to tradition being just as impotortant as trends”

“here is to tradition being just as impotortant as trends”


How much does a restaurant franchise cost in liquid cash?

Typically we recommend 20% of the total project cost. Project cost can range from $700K to $3M depending on land cost own vs leasing etc. $150K minimum $250K is best.

Do you have a lender to work with?

Yes, OakStar is currently our preferred SBA lender

What does a restaurant franchise build-out cost?

Costs range from $600K to $3M depending on land cost to own vs leasing etc.

Do you have a real estate agent/company to help find a location?

We do not but we can help locate a commercial realtor in your area. 

How much property is needed for a ground up location?

Varies depending on local parking requirements. Typically 1.1 to 1.5 acres 

What does the franchise fee cover?

The franchise fee covers our initial site and construction visits. It also covers the cost of trainers during management training.

What is the training process?

We require all managers to go through training at (at least) one of our corporate locations. Upon completion of your store, prior to opening, there is extensive on-site training for all areas of the restaurant.

Do I have to be a hands-on owner?

No. While we prefer an owner/operator, a properly incentivized manager can perform just as well.

What does the marketing fee go towards and what do I get out of it?

1% national marketing fee goes towards group projects, asset development, support and expert marketing guidance. It also covers some marketing in your local market.

What technology does corporate provide to the franchisee for ongoing support after opening?

SOCI, Franconnect, Shiftnotes, OLO, Patronix and Cherpi App Support, Email Etc. These are all a part of the technology fee that is paid by a franchisee.

What do the royalties cover?

Your royalties cover the cost of support staff for the franchisees, brand and menu development and ongoing support. We conduct quarterly reviews and training verifications at no additional cost to the franchisee as long as they are in compliance.

What are royalties based on gross or net sales.

Net sales + service charges (18%grat)+ excess of 2% discounted sales

Franchise office

4104 N. State Highway NN, STE 105 I Ozark, MO 65721

Let’s Get Started

One step closer to starting your new tradition

Let’s Get Started