Winning with an FSR Concept in Suburban Markets

How Big Whiskey’s is Redefining Franchise Success

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Unlock the Secret of Small Market, Big Profit Success

FSRs are not going away, but they are changing. Our bulletproof plan is based around identifying Regional Economic Centers in growing, suburban markets, partnering with market-savvy franchisees and entering the market with a robust media strategy to soften the ground. When you pair that plan with a high-profit FSR concept that uses the swift, agile operational tactics of a QSR, you’ve got a winning recipe.

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Why Suburban Markets?

Lower  Costs

Lease rates and operational expenses are significantly lower than in major metropolitan areas.

Community Involvement

These markets foster deeper local engagement through sponsorships, events, and partnerships.

Less  Competition

Unlike saturated primary markets, secondary markets offer more room for an FSR to dominate the local dining scene.

Scalability  & Growth

With strong grand openings and high per-capita sales, Big Whiskey’s proves that these locations can generate impressive revenue.